Meet Your Merchandise Specialist

Growing Your Retail Sales!

Bruce Gruver

Clovis, California


Store Manager
District Manager
Branch Manager
Merchandise Specialist
Merchandise Buyer
Director of Aftermarket


Store Design & Layout
Print Advertising
Sales & Growth Plans
Promotions & Sales
Buying & Product Mix
Pricing Strategies
Vendor Selection
Branch Management
Store Operations
Hiring & Training


AA Math
BS City Planning
Retail Managment


My retail career spans 50 years performing in many functions including , merchandiser, store manager, district manager, merchandise specialist, buyer and director of aftermarket.  My experience is mainly in the automotive and heavy duty aftermarket.  Here are some highlights.

Retail Store Manager – Automotive Division of Lucky Stores. I helped establish new stores in new markets.  Setting up stores and training employees for store management.  I opened &  managed several successful stores and developed  and taught store operations, merchandising and signage training.

Merchandise Specialist – Automotive Division of Lucky Stores.  I developed a monthly “Sales & Promotions” booklet for 400 stores.  This identified advertising, endcaps, signage for the upcoming month.  Including pictures of endcap, parts counter and checkstand displays.  Also merchandised a prototype store in the warehouse to test new product placement and develop plan-o-grams for the stores.  Responsible to sign off on all new store and remodel store gondola layouts. I interacted with buyers, vendors, advertising and store management to effectively communicate the product plans.

Buyer – Automotive Division of Lucky Stores.  I purchased automotive accessory items for five warehouse to be distributed to 400 stores in 13 states. I negotiated with vendors on product purchases and advertising commitments to properly promote their product.  Responsible to determine accessory product mix, retail pricing, print and in-store promotions.

Note:  The Automotive Division of Lucky Stores became Checker/Shucks/Kragens and then purchased by O’Riellys.  

District Manager – Indy Auto Stores was an eight store chain.  I refocused marketing strategies including successful in-store sales and promotions.  I developed store merchandising, endcaps and print ads.  I assisted in opening new stores, updated the product mix and merchandised the established stores.

Parts Manager and Director of Aftermarket – Utility Trailer Sales of Central California for 23 years.  I was responsible for many areas in branch operations.  I developed the advertising strategy of “Everyday Low Price” for key items in each product category.  This was a pricing strategy to earn market share in various product categories.  A key area of development was regular 12 page tabloids and in-store promotions for all stores.
I participated in the design and building of two modern dealership facilities with large parts retail areas and service shops.  I participated in all phases of building design, construction and startup and ongoing operations.
In this position I interacted and participated with all departments including equipment sales and personnel.  My experience is a well rounded understanding of branch/dealership operations.

Gruver Consulting – My current role as consultant to retail sales operations combines my past experience in all phases of store operations and sales promotions. In addition to providing experienced guidance,  I produce sales materials in print and epub format.
I provide my experience to the designing of promotional materials to producing materials that accurately communicate the plan.  This dual role creates efficiencies in getting the plan into action.  I also convert print advertisement to shelf signs, posters and epub materials.  
Additionally, I can process photographs and other images into print or web materials.  I can photograph or use your pictures for products and services.  This gives you a complete sales implementation package.